The eCommerce environment is a rapidly changing one where competing brands are always after new innovative technology that can give them an edge over their competitors. One of such technologies that is currently in the limelight is headless commerce, especially through platforms such as Shopify.

This technique separates the front-end presentation layer from the backend commerce logic of the website and provides unparalleled flexibility, speed, and user-friendliness. Leveraging headless commerce development services, businesses get the opportunity to develop personalized shopping experiences that are one of a kind.

Headless commerce: A brief overview

Before we discuss brands, it is important to know what headless commerce is. In a headless commerce system, the front end (with which users interact) is separated from the back end (where the data is stored and managed).

With this architecture, developers can deliver products, blog posts, customer reviews, and other content across any screen or device while managing everything from the single Shopify backend. By 2032, it is estimated that the headless commerce market will be around $3.8 billion.

Brands that are Leading with a Headless Shopify

Daniel Wellington

Daniel Wellington, one of the most popular luxury watch brands, switched to Shopify Plus's headless commerce to simplify their fast growth and complex operations.

By doing this, it had a positive impact on their online performance, efficiency, and decision-making process. The adoption of headless commerce by Daniel Wellington has made it possible to present shoppers with a more refined and adaptable online shopping experience that follows the brand's DNA.

Babylist

Babylist, addressing expecting parents' needs, uses Shopify to aggregate products from various third-party sites in a headless Shopify setup. It allows parents to easily compare and pick products that would be perfect for the newborn. This strategy allows Babylist to deliver a highly customized and flexible user experience to customers showcasing the flexibility and specificity of headless commerce.

Slam Jam

Slam Jam, the street fashion and culture brand, has used Shopify Plus in a headless configuration to create a truly integrated multi-channel retail experience. This unique approach has allowed them to seamlessly bridge the gap between the online platform and their physical outlets in Italy.

BlendJet

The rocket-like growth of BlendJet in the portable blender sector is credited to its adoption of Shopify Plus. This headless commerce setup enabled the scalability required to handle the traffic surges during holiday offers and discount sales. The flexibility and resilience of Shopify Plus have enabled BlendJet to grow aggressively and provide superior customer service without being constrained by the technology​​.

BonLook

BonLook used headless commerce to integrate its online and in-store eyewear sales. By adopting a headless architecture, BonLook gained the capacity to serve both digital and physical retail channels from a single back-end, delivering a unified, tailor-made experience to consumers.

This strategic implementation tells us how headless commerce is a versatile tool that supports different types of sales channels, providing a perfect experience to customers everywhere.

Skin Inc

Skin Inc., the trendsetter of personalized skincare products, made a shift to Shopify Plus for headless commerce as a way to manage its growing online and physical store presence simultaneously.

This has allowed the brand to adjust to different market requirements, providing a scalable and specific platform. The choice of Skin Inc. to use headless commerce demonstrates how this approach helps brands grow, diversify, and keep up with the ever-changing needs of a global audience.

FIGS

FIGS, known for medical apparel, implemented a headless commerce approach for more personalization and better customer experience. By employing Shopify Plus for backend management and utilizing front-end features like Unbounce and Next.js, FIGS has enhanced customer support. This demonstrates the caliber of headless commerce to revolutionize how online companies interact with their audiences.

Bols

Bols, an old liquor brand, found that headless Shopify solutions greatly improve page load times and provide a rich, customizable storefront experience. With this approach, Bols has been able to increase its direct-to-consumer sales across borders, which shows the use of headless commerce for international strategies.

Kotn

Kotn, a Canadian brand of clothes, is a perfect example of a successful transition to headless commerce with Shopify Plus which has made the website lightning fast and super responsive. This step signifies headless commerce's strength in providing brands with the privilege of managing their online presence, thus enabling them to swiftly adjust to market trends and customer preferences.

Conclusion

Headless commerce is a revolutionary concept in the eCommerce industry providing brands with total freedom to create highly personal and immersive online shopping experiences like never before.

The 9 brands mentioned in this blog have contributed significantly to the 'headless Shopify' movement by showcasing the power of this technology to transform eCommerce. With a Shopify headless commerce development company like CartCoders, brands can deal with the complexity of this structure and unlock the true potential of their online presence.